The Incredible Rise of Fabletics

Fabletics has become a monster of a company when it comes to the sale of athletic clothing for women. Kate Hudson is all about business when it comes to bringing this brand to consumers that may not have made their minds up about athletic clothing just yet. She knows that the competition is already heavy, but Kate Hudson has been relentless in promoting her brand, and it appears that her hard work has paid off. People that know her in the acting arena are discovering Fabletics, but the real surprise is the number of people that have discovered Fabletics even when they are not familiar with her acting career. This is the great thing about the Fabletics brand.


A lot of people are embracing this brand because it actually gives them a chance to get quality clothing at a reasonable price. There are few companies that sell clothes exclusively for women, but Kate Hudson knew that this would be one of the best ways to build an audience that she could relate to. This is going to be the thing that drives her company. She knows that it is going to be much easier to entice people to her brand because she actually knows what women are interested in for working out. She is someone that is in great physical shape herself so Kate Hudson is well aware of what women are interested in for their workout routine.


Kate has created clothes for people that are out for a morning job with her activewear line. She has also created those clothes for the consumers that are interested in yoga classes. In fact, the tights that are sold through Fabletics along with the leggings, are some of the most popular items from Fabletics. Kate Hudson realized long ago that this is something that people were going to gravitate towards. She is well aware of the way that people take interest in what she is doing with her company. That is why she continues to change things up and stay innovative even though she already had some best sellers like leggings and tights that people are interested in. One of the great things about Fabletics is that there is a lot of room for growth. Fabletics is definitely taking the World by storm, and Kate Hudson is the person that is going to change the course of the athletic clothing industry forever.

Kate Hudson’s Fabletics Could Catch Amazon

If you were to say that a few years ago a new apparel company could topple Amazon from the top spot, no one would really give you a second thought. Amazon is in competition with thousand of other apparel companies in a very competitive niche, but they bring in 20 percent of all sales year after year. Today there appears to be one high-quality active-wear company that is poised to catch and pass Amazon, and Kate Hudson’s Fabletics is not just a one-hit wonder, they have sold $250 million in sales in the same space as Amazon over three years.


Hudson speaks about her athleisure brand in a different way than you might suspect, crediting the success to the membership package combined with the sales process known as reverse showrooming. Lets look at how this translates in the real world, as we first need to head over to the Fabletics stores in the local mall. Women shop here much differently than they do at the other clothing stores. Here they try on all the clothing they like with no sales pressure, they take the Fabletics Lifestyle Quiz, and they are free to window shop all they like. This relaxed atmosphere connects with these customers in a very specific way.


The real numbers don’t begin to show until these same customers decide they want to shop at the e-commerce store. Now when these women go to the Fabletics website, all the merchandise that fit in the store is now sitting waiting for them online. Now online the inventory is much bigger, so since they already know what sizes fit, these customers start picking pieces of active-wear that they like based on colors, styles, and even the latest arrivals to the store. With no concern if the merchandise will fit, the buyers grab more pieces of high-quality workout apparel than they would have at sites like eBay or Amazon where size concerns slow down the sales process.


Kate Hudson’s Fabletics is about to change the way women shop, and knowing they have busy schedules and concerns about how apparel fits, this formula seems to be the perfect solution. These women can shop once in the Fabletics retail store and then return online over and over to just keep buying. Membership also rewards these women with free online shipping, discounts on active-wear, and even a personal assistant who selects a piece of apparel each month for these women based on quiz answers.