Ad, Brazil

Jose Henrique Borghi: Conquering in the Advertising Industry

Jose’s career started in 1989 in Ogilvy. In the course of his career, Jose worked for different organizations including DM9/DDB and Leo Burnett where he served as the Vice President of Creation.

His love for advertising and desire to be an entrepreneur led him to establish his Company. In 2002, the BorghiErh Creative Intelligence was launched. For four years, the Company gained great success which attracted the attention of the Lowe Agency.

After many discussions, the merger of the two companies was made final, and the BorghiErh/Lowe agency was born. Between 2008 and 2010, the new Company grew to establish new accounts. In 2009, the firm was ranked 3rd amongst the top ad agencies in Brazil. The management of BorghiErh/ Lowe was split between Jose and Erh Ray, the two principals.

In 2015, the company was rebranded from BorhiErh/ Lowe to Mullen Lowe Brasil to signify the growth of the agency. As part of the rebranding, there was also a change of management. Andres Gomes was promoted as the co-C.E.O of the Brazilian operation. Previously, he was serving as the Vice President of the Rio de Janeiro office. Andres will partner with Jose who is the Chief Executive Officer of the Company. The Mullen Lowe group decided to close their office in Brasil and focus their attention on the offices in Sao Paulo and Rio de Janeiro and more visit click here.

Jose Borghi has worked with other companies before including Honda, Mercedes-Benz, Asia Motors, American Express, and Parmalat among others.

He has won different awards: Lion Cannes, Archive editor, the One Show, New York Festival, and Clios Awards. In 2009, Jose was elected the Creation Professional in the Profession Contribution awards.

Jose and Ray were also elected the Advertiser of the Year during the 26th Edition of Sao Paulo Columnists award.

Brazil

Ricardo Guimarães is the President his V.P., Marcio Alaor is making waves.

Marcio Alaor is the Vice President of Banco BMG. The President is Ricardo Guimarães, however, Marcio is making news recently for revealing that a private sector asset organization known as The World Bank, may begin to slowly shift resources to Brazilian firms within 1 year’s time, in regards to loans and debt that it currently owns.

 

During the past year there has been an expansion initiated where long term asset investments began to display a significant growth and The World Bank wants to increase contractual investments in Brazil to a height of $1.7 billion, which would be as high as 30 percent of The World Bank’s capital stock.

 

When the country experienced an economic crisis in the year 2016, the value of the market was significantly reduced in the financial and capital markets. This caused The World Bank to focus intently on debt management. Héctor Gomez Ang, who is the general manager of The World Bank also known as the International Finance Corp, believes this to be a fundamental movement displaying an obvious indicator of Brazil’s economy.

 

On the other hand, Héctor believes that the 2017 fiscal year displays a highly confident stance for the global market. This outlook can easily justify major increases from long-term Brazilian investments, this is according to Marcio Alaor.

 

Marcio Alaor hails from Santo Antônio do Monte. His family credo is one of working hard to achieve professional success. He is today, the Vice President one of Brazil’s largest institutions for finance. This esteemed position inspired many who reside in his hometown to achieve greatness, themselves. Marcio Alaor has also been honored as one of the most important and influential businessmen in Brazil during the Agricultural Exhibition’s 33rd year exhibition.

 

Marcio Alaor is true to his beginnings and one of his chief credo’s is to motivate growth in the area of his hometown of Santo Antônio do Monte to assist his community in building a better life for themselves. Cidade, one of the main newspapers in the area emphasized that Marcio places high value on his friends and family in Santo Antônio do Monte, stating that his success in business is a direct result of the strong encouragement that he received in his youth.

 

Marcio indicated that to be successful in today’s world, the point is to chase your dreams regardless of what other people may believe and to force your desires to manifest themselves, but to do all of this without forgetting to be humble.

Learn more:

https://pt.wikipedia.org/wiki/Usu%C3%A1rio(a):Marcio_Alaor_BMG/Marcio_Alaor_Bmg