Jose Henrique Borghi: Conquering in the Advertising Industry

Jose’s career started in 1989 in Ogilvy. In the course of his career, Jose worked for different organizations including DM9/DDB and Leo Burnett where he served as the Vice President of Creation.

His love for advertising and desire to be an entrepreneur led him to establish his Company. In 2002, the BorghiErh Creative Intelligence was launched. For four years, the Company gained great success which attracted the attention of the Lowe Agency.

After many discussions, the merger of the two companies was made final, and the BorghiErh/Lowe agency was born. Between 2008 and 2010, the new Company grew to establish new accounts. In 2009, the firm was ranked 3rd amongst the top ad agencies in Brazil. The management of BorghiErh/ Lowe was split between Jose and Erh Ray, the two principals.

In 2015, the company was rebranded from BorhiErh/ Lowe to Mullen Lowe Brasil to signify the growth of the agency. As part of the rebranding, there was also a change of management. Andres Gomes was promoted as the co-C.E.O of the Brazilian operation. Previously, he was serving as the Vice President of the Rio de Janeiro office. Andres will partner with Jose who is the Chief Executive Officer of the Company. The Mullen Lowe group decided to close their office in Brasil and focus their attention on the offices in Sao Paulo and Rio de Janeiro and more visit click here.

Jose Borghi has worked with other companies before including Honda, Mercedes-Benz, Asia Motors, American Express, and Parmalat among others.

He has won different awards: Lion Cannes, Archive editor, the One Show, New York Festival, and Clios Awards. In 2009, Jose was elected the Creation Professional in the Profession Contribution awards.

Jose and Ray were also elected the Advertiser of the Year during the 26th Edition of Sao Paulo Columnists award.