Whitney Wolfe Herd is an American entrepreneur, born to Micheal Wolfe and Kelly Wolfe, at Salt Lake City, Utah. She attended Southern Methodist University, Majoring in International studies. Whitney’s talent in entrepreneurship began at a young age of 19 when she started a Bamboo Tote bags selling a business that helped areas affected by BP Oil Spill. Due to her work the bags received national recognition through celebrities that were photographed with them, that boosted her path to success.
Whitney Wolfe herd met the man of her dreams Micheal herd while on vacation with a friend who introduced them, Micheal later proposed to Whitney two years later at his ranch in 2015 at sunset, talk about romance. They got married in Italy, Villa Tre Ville in an epic wedding. Whitney Wolfe Herd dazzled the audience with her blue silk strapless dress by Oscar de La Renta making her the highlight of the evening.
Whitney Wolfe currently is the CEO and founder of Bumble, a dating app that allows ladies or rather women to initiate contact. This app permits only women to initiate a chat with preferred male matches, and users must reply to messages in a span of 24 hrs or the match disappears. Bumble was launched in December 2014 after Badoo founder and CEO partnered with Wolfe, allowing Bumble to use Badoo’s infrastructure and Andreev’s consultation.
The app is currently headquartered in Austin, Texas and has a total of 70 employees globally,85% of whom are women. Bumble released BFF mode in March 2016; this mode enabled users to find platonic friends as well as potential dates. In March 2017, bumble announced that it would launch a career networking app known as Bumble Bizz, it was launched in October the same year, the app also uses a woman first approach strategy.
The 28-year-old Whitney Wolfe herd has obtained approximately 22 million registered users. By letting women take the lead in dating dynamics, she has made Bumble a household name in the market. By giving women control over the whole dating idea, Bumble has found something to match its competitors. Bumble began producing app purchases by August 2016 leading to a 100 Million cross sales this year, through strategic advertising. The sales are projected to double by the year 2018. Whitney Wolfe Herd was named $1 billion queen bee of dating apps on Forbes 30 under 30 list.