In 2007, Nathaniel Ru and his friends founded Sweetgreen. Sweetgreen is a casual kitchen whose focus is on the provision of a suitable dining environment. The company’s first location was in the middle of Georgetown. During Ru’s senior year in the University of Georgetown, Nathaniel and his friends took their meals in the eateries. After six years, Nathaniel and his friends established their eatery on M Street. Currently, the eatery has experienced tremendous success. It has propelled from the 21-store farm-to a stylish restaurant.
Nathaniel’s eatery was built on a 560 square-foot tavern. The space was located in the middle of M Street area in the downtown. The landlord of the 560 square-foot space was Nathaniel’s neighbor. Ru’s found the proximity of the landlord as an added advantage for him to speak to him. After some time, Nathaniel called and explained to the landlord his plans on the utilization of the space. It took Nathaniel and his friends’ perseverance to convince the landlord towards giving in to their plan.
Nathaniel and his two friends were a semester away from completing studies when they began their business. Nathaniel postulates that for any business idea to steer to reality, a lot of efforts have to be put in place. Before Nathaniel’s business idea was fully adopted by the landlord, Nathaniel had to show his real interests. Nathaniel showed his interests by developing a real business plan and finding an architect. After that, the landlord offered the three young individuals her full support towards the realization of Nathaniel’s eatery project.
Over the years, Nathaniel’s eatery, Sweetgreen, has experienced growth. Sweetgreen has several stores in various cities including New York, Boston, Washington, and Philadelphia. Sweetgreen provides foods in their best state. The foods are usually healthy and fresh, with most of the food’s ingredients purchased from the local farmers.
Every year, Sweetgreen holds a music festival. Sweetgreen’s approach in marketing is geared towards being social, local and smart. The enterprise is designed to serve the community. It provides yoga classes and gym and fitness services. The company’s goal is to enhance a guest’s status from the way they found them. Nathaniel and his friends are impacting many individuals in their niche.
In 2007, Nathaniel Rue graduated from the McDonough School of Business where he attained a B.S in Finance. After three years, Nathaniel and his two allies launched sweetlife. Sweetlife is an enterprise that promotes music. It holds the community’s food and music festivals. This event attracts over 20,000 attendees. The event is characterized by the featuring of top chefs, local purveyors, and known musical artists. Nathaniel’s enterprise instills healthy living, well-being, and health to its esteemed customers.
Follow Nathaniel Ru on twitter @nathanielru.