Business Owner, Business Success

Robert Santiago Develops the Attractive Manaira Mall

Robert Santiago is a Brazilian entrepreneur who was born on 16th July 1958. He studied at Pio X-Marist College and later graduated from University of the center of Joao Pessoa with a degree in business administration. His entrepreneur journey began at a young age when he founded Cartonage Company. The company designed and manufactured cardboard folding cartons and supplied them to companies. Santiago shifted from designing cartons to real estate. In the real estate, his first investment was the purchase of a large plot of land in Joao Pessoa. The second investment was in 1989 when he developed the crown jewels of the city known as Manaira mall.

Santiago has developed Manaira mall to be the largest mall in Paraiba and among the top malls in Brazil. He started constructing the mall in 1987 and completed it in 1989. The mall houses many shopping options, theater, food court, banks, fitness center, gaming area and a college. It contains a Domus Hall an air conditioned space located on its rooftop. The hall was completed in 2009 and can fit 10,000 people. It is large enough to hosts concerts, exhibitions, trade fairs and large conferences. It contains advanced sound equipment and acoustic well equipped for concerts and theatrical productions.

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Entertainment options in Manaira mall include Movie Theater that features latest shows, a gaming area with a bowling alley and a fully equipped electronic amusement park. The food court has been expanded over the years to provide restaurants suitable for every type of appetite and budget. The shops have something for everyone. Over the last twenty years, Santiago has consistently developed the mall to become an attraction center in the region. It has attracted thousands of people for shopping and entertainment. The construction of the Domus Hall has attracted talented music groups from Brazil and across the world. By providing cultural experiences that were not available in the areas, Santiago has given back to his community.

Apart from the famous Manaira shopping mall, Roberto Santiago owns another modern mall known as Mangabeira. The mangeira mall was developed in 2013 and is also located in the city of Joao Pessoa. The modern architecture was inaugurated in November 2014. It estimated 350 thousand potential consumers; the mall will be a competition to the retail networks in the area. On the inauguration day, several stores earned a five times turnover, higher than any other opening of stores in the country. The sales ratified potential consumption and the success of the mall. It was built in a period of about two years, during construction, 3000 jobs were created. Santiago noted that Mangabeira would not interfere with his other business and he suggested that only a tiny percentage of Manaira customers would migrate to Mangabeira. Know more at about Roberto Santiago.

One Comment
  1. Great achievement I must say, the people of Manaira must be very excited seeing the level of development that is brought to them. Also the Mall presents a better and exciting times for the residents of Manaira, knowing that they can now do their shopping within the town rather than traveling to achieve that.

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