Business Success

Adam Goldenberg: Bringing a New Era in the Fashion Industry

Adam Goldenberg is the co-founder of JustFab Inc. in 2010 together with Don Ressler. The company is an online subscription outlet that sells selections of fashion shoes, jewelry, handbags, and denim. The company provides an individualized shopping experience based on subscribers’ fashion preferences. JustFab (changed name to TechStyle) has reshaped the fashion e-commerce experience.

The duo knows how to start and grow businesses, spot trends and develop industry-leading brands that cannot be outmatched easily. Their success is based on the combination of doing the business with fun and passion in an industry which people don’t take seriously. Due to these qualities, JustFab has become the trend-setter in fashion e-commerce on

They started the company to remove the status quo in the fashion industry by integrating technology and the whole fashion business cycle, starting from designing, manufacturing, product distribution and mainly customer experience. JustFab Inc. is the parent company to other fashion brands such as ShoeDazzle, Fabletics, Fabkids, and FL2.

Subscription into JustFab products is at $39.95 per month and is automatically given upon buying. Members are required to complete a survey about their fashion preferences on Each month, a stylist chooses items based on the preferences and members are given an opportunity to choose from these selections or request new choices. If the members choose to skip the month, no charge is accrued.

Since his youth, Adam Goldenberg has been a successful entrepreneur. At the age of 13, he started his online bulletin board which later grew into a gaming website known as Gamers’ Alliance. At the age of 17, Gamers’ Alliance was bought by Intermix which later named him as the company’s COO at the age of 19.

Adam Goldenberg and Don Ressler are also the co-founders of the beauty company, Intelligent Beauty in 2006. The company is an e-commerce internet brand incubator operating businesses in beauty, personal care, and fashion. The company’s headquarters are in El Segundo California.

Another of Adam Goldenberg’s and Don Ressler’s main investments is Fabletics. This is an online retailer for athletic wear was founded in 2013 at Part of the TechStyle Company, this is the fasted growing label as of 2015. As of 2016, April, Fabletics had six mortar and brick locations and had plans to open 75-100 new outlets for the next five years.

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