The media industry in Brazil is a highly competitive and a extremely visible part of Brazilian society. The media industry is controlled by four wealthy Brazilian families, and each one of those families has contributed to the aura and the allure of Brazil. Reporting the news in Brazil is part carnival sideshow, part soap opera, and part precise reporting. The glam and glitter of television, as well as radio and newspaper reporting, gives Brazilians a sense of comedic relief in a country that is immersed in one of the longest and deepest recessions in its history.
The Sirotsky family in the South of Brazil controls the RBS Group. RBS is headquartered in the city of Porto Alegre in the state of Rio Grande Do Sul. RBS has been a Rede Globo affiliated for 60 years. That’s when Maurício Sirotsky Sobrinho founded the Rede Brasil Sul de Televisão company. Today, RBS is the largest Rede Globo affiliate. RBS owns radio and TV stations, newspapers, a digital company and online news and entertainment companies like globo.com. RBS has more than 6,000 employees, and the company employs more journalist than other media group in the country.
Duda Melzer, Maurício’s grandson, is the CEO of the company. Duda Melzer is a new age executive who earned an MBA from Harvard. He also has an extensive background in advertising and franchising. He grew up in the Brazilian media business, but he wanted to learn some of the tricks of the trade in the U.S. Duda was president of New York-based Box Top Media before returning to Porto Alegre to oversee some of the marketing for the RBS Group. Duda Melzer was VP of marketing before he became the president at the end of 2016. Melzer replaced his uncle Nelson Sirotsky.
Overseeing the operation of more than 20 TV stations, 24 radio stations, 8 newspapers, a printing company, online news reporting, and a digital media company keeps Melzer busy. But he is always available to help spread goodwill and positive information. For more information, visit eduardosirotskymelzer.com.